The Basics of Pay Per Click Advertising

Pay per click

Pay per click is a very popular online promotion strategy among serious marketers. It involves the investment of money and the returns can be massive if you know how to go through with the whole process.

Indeed a lot of online marketers seem to veer away from PPC due to the fact that you are putting money into the table.

Furthermore they argue that why should you pay for something that you can get for free?

Well, as the often quoted saying goes, “To make some money, you have to spend some money.” PPC is not just about purchasing ads. It’s about researching, testing, tracking and finding the right kinds of ads for your product, service or business.


Some points that you should always keep in mind about pay per click advertising:


  • Test your ads first before you fully invest in them. For instance, you can test out a bunch of ads using a limited budget. What you need to do is track and measure the performances of these ads. When the testing period is over, you can then choose which types of ads you are going to invest in. Sometimes, PPC is a trial and error process especially if you are just starting out in using it.
  • You should target keywords with your PPC ads. For instance, if you are creating an ad that aims to promote a women’s shoes online store, then you need to make sure that the phrase “women’s shoes” is present in your PPC ad. There are a lot of reasons why you should use keywords in your ads.
  • The number one reason is that it will make sure that your ads are displayed in the right websites and blogs. Taking our example, with the right keywords, your ad will be displayed in websites and blogs about shoes. This is very helpful to your site as those people who will be visiting your site are targeted and more likely to purchase from you.

Pay per click advertising is here to stay. It is after all the major source of income for the biggest search engines today.


Google for instance generates majority of its earnings from pay per click ads. Looking at it from the outside, PPC seems easy and simple enough. But you will learn soon enough once you start using it that there’s much more than meets the eye.

The points discussed above about the basics in pay per click advertising should point you on the right way as well as instill into you the right mindset towards approaching the advertising process.


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Pay Per Click