Setting up a website is full of hard work. One must be persevered and exudes a lot of patience to actually accomplish this. But maintaining it is a different and a harder story. As it is in the real world, in the web, there is also competition – competition to be the best website there is and this is where the term “search engine optimization” kicks in.
Search engine optimization or SEO is a web marketing technique which web administrators use in promoting their websites. Whenever a person searches for an answer through a search engine, results are delivered right away. The goal of the administrators is to be among those first that comes out, so that they may attract more visitors. So what does one have to do to have the best SEO?

The first strategy of administrators is to focus on the website’s content: The topic of the website must be interesting enough to be searched by people. A global topic is the best way to go since the audience will not be limited to one country only. Also, it is advised that such content is not just interesting enough but is also worth-sharing for the audience to want to link them to other sites. Linking one’s website with another blog is an easy way to target in one’s goal to be the best SEO. The more it is widely-spread to other sites, the more it can be explored by people when using search engines. Furthermore, the trend today has included social media sites because not only are they very popular but they also have the “share” feature – and one can easily use them to the web administrator’s advantage. However, it is not enough that the content is catchy or fascinating. One must dig deeper and also focus on the words used in the content and from there, generate keywords that are popular and most commonly used. “How to’s” are always a winning combination of keywords. By placing such words, it will be easier for search engines to facilitate your site as one of the first to show in placing search results.

Titles are also vital in one’s aim to be the best SEO. Even if a search engine has placed one’s website among the first results, there will still be competition. The listed websites all have answers to the question being asked and the advantage lies in having an attention-grabbing title that will make the reader go to one’s website. Think of smart, appealing titles and for sure, success will only be a click away.

From content to the appearance: to have the best SEO, it is advised that the website is very well-structured. After being clicked by the reader, the next step is to entice him to actually stay on the website and this cannot be done if the website itself is very tacky or disorganized. Also, as much as possible, one should limit graphics as they usually slow down the loading of a page – and in an era where people are always in a fast-pace, a slow website will be a turn off right away.

Maintaining a website is very challenging, especially for those who aim to be among the best SEO there is. But the main key in having websites is to have quality and optimized content – if one has those, then the rest will follow smoothly.

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